Individuals over 50 are the wealthiest segment you can't afford to ignore.
Millennials have been shaping the fitness industry for years, but is Gen Y the main audience you should focus on?
Is it the best audience to grow your business?
Let’s get straight to the facts.
The fitness industry stands at the cusp of a thriving growth phase, powered by a generation devoted to active aging. A commitment to longevity and robust health fuels the often overlooked, yet robust, 50+ age group.
If you’re a fitness pro wanting to grow your business, focusing on this cash-rich group might be your best move.
This isn't just about age.
No!
t's a strategic move to tap into a demographic with unequaled spending power. It's about a substantial $20+ trillion opportunity waiting to reshape the fitness industry.
The world is getting older, and fitness professionals need to grasp the potential concealed within this age group.
To embrace the golden opportunity offered by the longevity economy with marketing strategies to attract them and tailored fitness programs for the unique needs of this thriving market.
