I Help Gyms Attract High-Value Clients Over 50.
The 50+ demographic controls 70% of U.S. disposable income. They are the recession-proof clients your business needs to increase revenue.
If You're Here, You’re Likely Frustrated.
You're an expert at what you do, but your marketing feels like a constant struggle.
Does this sound familiar?
Inconsistent Leads
You're trapped in an exhausting "feast or famine" cycle, constantly scrambling to replace members, making it impossible to predict your monthly revenue or plan for long-term growth.
The Mid-Day "Dead Zone
This isn't just quiet time. It is financial leakage. Leaving these hours unmonetized, you are wasting about 25% of your facility's operational capacity while your fixed costs (rent, insurance) keep running.
The "Churn" Treadmill
You are tired of the industry-standard 50% churn rate. You spend thousands to acquire younger members who leave in six months, forcing you to start over. You need clients who stay for years, not months.
I Don’t Guess What Works.
I Prove It Every Day.
I’m Craig McBreen, a brand strategist and certified trainer who understands your challenges from both sides.
For 25+ years, I’ve helped businesses clarify their message and grow. Today, I combine that experience with my work inside FiftyPlus Fitness, my real-world lab where I market to and train your exact target audience: committed, high-spending clients over the age of 50.
I act as a Translator between gyms and the longevity market. I help you strip away the 'Gym Bro' language that repels older adults and replace it with the Trust Signals that attract them.
I don’t rely on theory. I test and refine the messages, offers, and strategies that build trust and move this powerful audience to take action.
Don't Just Run Ads.
Install a Revenue System.
Marketing to the 50+ demographic requires a shift from “Hype” to “Trust”. We install the ActiveAge™ Growth System, a revenue-generating system designed to fill your mid-day hours without disrupting your core morning/evening business.
Your 3-Step Plan to Become the Go-To Expert
Becoming the trusted authority for clients over 50 in your area isn’t complicated. It just takes a clear, proven plan.
1. Book Your Audit
Schedule your Authority Audit & Action Plan. We’ll start with a focused call to understand your business goals and challenges.
2. Trust Funnel Build
We don't just give you a PDF. We help you fix your blind spots, install the Active Age imagery, and build the automated content engine that turns skepticism into trust.
3. Fill Mid-Day Hours
We turn on the traffic using the channels that actually work, filling your 11 AM – 2 PM slots with high-value clients that will fill your gym with high-value clients.
What Happens if You Do Nothing?
If you do nothing, you’ll keep guessing, chasing the wrong clients while missing the ones ready to invest in their health and wellness.
Imagine What Success Feels Like.
A clear, repeatable plan that connects directly with the 50+ audience and consistently generates qualified leads.
A business recognized as the trusted authority in your community for helping clients over 50 thrive.
A scalable system that works for you,
creating predictable growth, more profit, and more freedom.
Stop Guessing. Start Building.
Get the clarity, strategy, and direction you need to attract more 50+ clients with confidence.
Are You Missing the Clients Who Could Transform Your Business?
Discover how well your marketing really connects with adults 50+.
Take the free 50+ Marketing Diagnostic to uncover what’s holding you back—and what to fix first.
In just 2 minutes, you’ll get a personalized report with actionable insights to attract loyal, high-value clients who stay for years.
Get in touch!
Let us know how we can help.
