I Help Gyms and PT Clinics Attract High-Value Clients Over 50.
Reach a mature audience that values health, invests in results, and stays loyal for years.
If You're Here, You’re Likely Frustrated.
You're an expert at what you do, but your marketing feels like a constant struggle.
Does this sound familiar?
Inconsistent Leads
You're tired of the "feast or famine" cycle, chasing clients who price-shop and don't stick around.
Empty off-peak hours
Your facility is a ghost town during the most profitable daytime hours, resulting in thousands of dollars in lost revenue each month.
An Invisible Brand
Your message isn't connecting with the older, affluent clients you want to attract, and you feel like you're shouting into the void online.
I Don’t Guess What Works.
I Prove It Every Day.
I’m Craig McBreen, a brand strategist and certified trainer who understands your challenges from both sides.
For more than 25 years, I’ve helped businesses clarify their message and grow. Today, I combine that experience with my work inside FiftyPlus Fitness, my real-world lab where I market to and train your exact target audience—committed, high-spending clients over the age of 50.
I don’t rely on theory. I test and refine the messages, offers, and strategies that build trust and move this powerful audience to take action.
Your 3-Step Plan to Become the Go-To Expert
Becoming the trusted authority for clients over 50 in your area isn’t complicated. It just takes a clear, proven plan.
1. Book Your Audit
Schedule your Authority Audit & Action Plan. We’ll start with a focused call to understand your business goals and challenges.
2. Get 90-Day Plan
I’ll review your website, messaging, and marketing channels, then deliver a personalized 90-day action plan that shows you exactly what to do next.
3. Attract Ideal Clients
Execute your plan and watch your business transform—from overlooked to in-demand—with loyal, motivated, and high-value clients over 50..
What Happens if You Do Nothing?
If you do nothing, you’ll keep guessing, chasing the wrong clients while missing the ones ready to invest in their health and wellness.
Imagine What Success Feels Like.
A clear, repeatable plan that connects directly with the 50+ audience and consistently generates qualified leads.
A business recognized as the trusted authority in your community for helping clients over 50 thrive.
A scalable system that works for you,
creating predictable growth, more profit, and more freedom.
Stop Guessing. Start Building.
Get the clarity, strategy, and direction you need to attract more 50+ clients with confidence.
Get in touch!
Let us know how we can help.
