Website Audit & Design: Build a Site for the 50+ Market
Your website should be your most powerful marketing tool. We audit, redesign, and optimize your site to ensure it’s converting visitors into loyal clients from the growing 50+ market.
Let's elevate your online presence!
Your Website Isn’t Working Hard Enough—Let’s Change That.
Your site must do more than look good—it must convert. If your site isn’t helping you grow, you’re losing business to competitors. A well-designed, optimized site can be the difference between thriving or staying stagnant in the fitness industry.
Here’s How We Help You Stand Out:
Position your gym's website to appeal to the growing market of people over 50 years old. Here’s how we’ll help you succeed:
A Website for Your Ideal Clients
Our redesigns cater specifically to the 50+ demographic, with tailored messaging and design that speaks directly to their needs.
Boost Conversions
We optimize user experience and structure so visitors stay longer, engage more, and convert into paying clients.
Drive Long-Term Growth
Create a site that keeps clients engaged and builds long-term relationships, turning visitors into loyal members who trust your brand.
Our Proven Approach to Website Success
At ActiveAge Marketing, we specialize in making fitness brands stand out to older adults.
Our website audits and redesigns aren’t just cosmetic—we implement strategic improvements that align with your business goals, attract your target audience, and deliver measurable results.
Transform Your Website with a Strategy-Driven Framework
Everything we do is grounded in strategic thinking. Our 4-step framework integrates branding, marketing, and design to create a seamless, high-impact website that drives growth and captures the attention of the 50+ fitness market.
Strategy-First Approach
We begin by aligning your website with your business goals and ensuring that every page serves a purpose—leading to better user experience and conversions.
Custom Branding for the 50+ Market
Your brand needs to be relatable to Active Agers. We’ll craft a site that positions you as the trusted fitness expert for this demographic.
Optimization That Works
Our process goes beyond aesthetics. We fine-tune SEO, speed, mobile usability, and design elements to drive results.
Ongoing Growth and Adaptation
Our work doesn’t stop at launch. We continue to refine and improve your site based on data-driven insights, ensuring long-term success.
Experience Matters: Over 25 Years of Branding & Marketing Expertise
Craig McBreen, a Certified Personal Trainer with 25 years in marketing and branding, leads ActiveAge Marketing.
His unique perspective allows us to merge fitness expertise with strategic web design—delivering a site that engages, converts, and grows your client base.
Comprehensive Solutions for a High-Impact Website Redesign
We’ll build you a standout website tailored to engage 50+ clients with a dynamic, results-driven brand that sets your business apart from the competition.
We offer more than website work.
From social media and email marketing to paid ads and local campaigns, we provide a full suite of services that elevate your entire online presence, ensuring consistent growth in the 50+ market.
Get in touch!
Let us know how we can help.
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