Brand Revitalization: 50+ Strategy Development for Gyms
Build a Fitness Business That Attracts Clients Over 50 by becoming their go-to fitness expert. Our strategy-first approach will help you stand out, engage, and grow.
Let's Grow Your Business Together!
Don’t Miss out on the Booming 50+ Market.
Failing to connect with this group means fewer loyal, long-term clients—and more business for your competition. Act now, or risk stagnation and shrinking profits.
Grow Your Gym by Engaging the Growing Market of People Over 50 Years Old.
You have the chance to position your gym as the trusted space for older adults to stay active and strong. Here’s how we’ll help you succeed:
Stand Out from Competitors
Become the go-to gym for fitness over 50, building trust and visibility.
Boost Gym Engagement
Capture and keep older clients with targeted, proven marketing strategies.
Maximize Long-Term Growth
Build a loyal, high-value client base that drives profits year after year.
We Understand Your Challenges—Let Us Guide You.
At ActiveAge Marketing, we specialize in helping gyms attract and retain clients over 50. With our experience in fitness marketing and deep knowledge of the older demographic, we can help your business thrive. Our empathetic, strategic approach allows you to create an environment where older adults feel seen, heard, and supported. You’re not just getting a marketing service—you’re gaining a partner who knows your market inside and out.
Strategy Development Means Business Growth is Your Best Choice
Everything we do is built on a strategy-first approach. Each service we offer is integrated into our proven 4-step framework, ensuring your brand and marketing efforts work together seamlessly to drive growth and attract the 50+ market:
Strategy-First Foundation
We align your branding and marketing to focus on your business goals, avoiding wasted time and resources.
Unique Brand Formula
Our Total Brand Reset makes your brand the trusted leader in fitness over 50, increasing visibility and credibility.
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Marketing Success Map
We craft a clear plan to attract, engage, and convert prospects into loyal clients.
Business Growth System
Our proven system consistently turns leads into paying customers, driving business growth.
A Certified Personal Trainer with 25 Years of Experience in Branding and Marketing
With Craig McBreen, a Certified Personal Trainer with 25 years of experience in branding and marketing, at the helm, ActiveAge Marketing combines deep industry knowledge with strategic insight.
Craig’s unique expertise allows us to craft systems that simplify your marketing and deliver measurable growth.
A Plan to Transform Your Fitness Business
A Strategy-First Approach for Real Results. Marketing to the 50+ fitness market requires more than generic tactics. At ActiveAge Marketing, we know that this demographic values expertise, personalized attention, and community. Our approach begins with understanding your unique brand and the specific needs of older adults. We then craft strategies that position your gym as the go-to space for fitness over 50, increasing engagement, retention, and long-term profitability.
1. Strategy Session
Schedule a free consultation where we learn about your goals and challenges.
2. Success Map
We’ll design a marketing plan that fits your brand, your gym, and your ideal over-50 clients.
3. Business Growth
Implement the plan with our guidance, attracting more clients over 50 and increasing your bottom line.
Comprehensive Services to Propel Your Business
Become the go-to gym for the 50+ market with a powerful, engaging brand that sets you apart.
It all starts with a strong brand, but we offer much more.
Our full suite of services—social media, email marketing, paid ads, local campaigns, partnerships, and strategic development—work together to amplify your message and drive real results. We tailor everything to connect with older adults and position your gym as the leader in the 50+ market.
Get in touch!
Let us know how we can help.
