Elevate Your Fitness Business: How to Start Thriving in the Multitrillion-Dollar Longevity Economy

Ready to change your fitness business by tapping into a financial juggernaut?

There's an upcoming surge in the fitness industry, and it's not the younger generations leading the charge; it's the force of individuals over 50.

As a fitness professional, you can't afford to miss a group that will bring considerable opportunities in the fitness industry; people over the age of 50. 

Here are some facts from Jeff Weiss, President and CEO of Age of Majority: “The world is getting older and there is no stopping it. There are over 110 million adults ages 55+ in Canada and the US representing 30% of the population. This figure will grow to 36% by 2050 and a staggering 42% by 2100!”

So, calling this booming cohort a financial juggernaut is not hyperbole. 

Baby Boomers simply have more spending capacity than Gen Z or Gen Y. And while millennials are the largest portion of the workforce, they own much less wealth.

According to Brian Clark (Longevity Gains), “Baby Boomers spend 15 times more money than Gen Z.” And here’s the opportunity part: “...overall, businesses only put about 16% of their marketing resources into older audiences (if any at all).”

And, recent internal data from Bank of America indicates a notable difference in spending power between older and younger generations.1

So you are looking at an untapped market (uhm, Goldmine) that businesses allocate a mere 16% of their marketing resources to reach.

In the days and weeks ahead, I'll be uncovering why focusing on a specific age group can be a game-changer.